Martha Jewett's Title List

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Title List

MANAGEMENT AND GENERAL BUSINESS
	The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph A. Michelli (McGraw-Hill, summer 2008). "Not many business books focus intently on a single company, but Michelli (The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary) has done it again with a book about the Ritz-Carlton Hotel Company. This is at first glance a book about luxury. Many books describe a trend toward luxury worldwide; for instance, Michael Silverstein and Neil Fiske's Trading Up: The New American Luxury considers how Americans in particular relish small luxury treats, such as handbags, drinks, or weekend getaways. Michelli's new book is unquestionably tapping into the same trend. Yet a company that has survived for over a century must be about more than trends. This book describes those timeless elements that the company has institutionalized to allow it to grow and maintain the superb service for which it is known; service is in fact the core issue. It's not simply, in the case of the Ritz, about timeless buildings with tasteful appointments. As Michelli points out, it's embodied by the mantra "gentlemen and ladies serving gentlemen and ladies." This work would be useful for libraries with collections on hospitality and customer service, as well as large business school collections or corporate libraries. It is not appropriate for smaller general-circulation libraries."—Stephen E. Turner, Library Journal
	Extreme Toyota: Radical Contradictions That Drive Success at the World's Most Successful Manufacturer by Emi Osono, Norihiko Shimizu, and Hirotaka Takeuchi, with John Kyle Dorton (Wiley, 2008). "Heavily footed and studded with graphs and charts, the insider's view of one of the world's leading manufacturers is somewhat academic in tone yet has enough anecdotes to make it interesting."—Library Journal, May 15, 2008
	The Starbucks Experience by Joseph A. Michelli, Ph.D. (McGraw-Hill, fall 2006). The five principles that create the "Starbucks experience." Key leadership lessons, and how to adopt the Starbucks success strategies at any company. John C. Maxwell, author of The 21 Irrefutable Laws of Leadership, calls this "a bountiful collection of innovative management philosophies."
	Cut to the Chase: And 99 Other Rules to Liberate Yourself and Gain Back the Gift of Time by Stuart R. Levine (Doubleday Currency, fall 2006). "Levine's breezy, humorous take makes these reminders genuinely memorable."—Publishers Weekly
	The Six Fundamentals of Success: The Rules for Getting It Right for Yourself and Your Organization by Stuart R. Levine (Doubleday Currency, 2004). "...similar to Richard Carlson's Don't Sweat the Small Stuff series, although with a harder, blunter edge."—USA Today Wall Street Journal business bestseller.
	The Leadership Chronicles of a Corporate Sage: Five Keys to Becoming a More Effective Leader by Susan J. Bethanis (Dearborn, 2004). "...incorporates top business tactics, people skills, on-the-job know-how and some intangibles that, yes, a professional coach can teach."—Publishers Weekly
	Don't Retire, Rewire! Five Steps to Fulfilling Work that Fuels Your Passion, Suits Your Personality, or Fills Your Pocket by Jeri Sedlar and Rick Miners (second edition, Alpha, 2007). “Encore career possibilities are endless. They can be lucrative and personally fulfilling. In their book, 'Don’t Retire, Rewire!' (Alpha, 2007), Jeri Sedlar and Rick Miners provide a step-by-step guide to help people approaching the second half of life discover their passions and purpose. Noting that many people 'flunk retirement,' they list many reasons for retirees to 'rewire,' among them a need for mental stimulation and a desire to remain productive, do something meaningful and make a difference for others. This husband-and-wife team recognizes that for some people, personal reasons predominate, like wanting to do long-postponed activities, find a better balance between work and play and continue to make money while doing something they love.” —Jane E. Brody, Personal Health column, The New York Times, July 8, 2008 "Lively and upbeat in tone, this book promotes 'flunking retirement' and offers a practical and fun self-discovery process that will help boomers reimagine and design fulfilling work."—The Wall Street Journal
	The Swordless Samurai: Leadership Wisdom of Japan's Sixteenth-Century Legend—Toyotomi Hideyoshi by Kitami Masao, edited and with an introduction by Tim Clark (Truman Talley Books, 2007).
	The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose by Robin Cohn (Truman Talley Books, St. Martin's Press, 2002). "When all hell breaks loose and you're suddenly facing those microphones, Robin Cohn's The PR Crisis Bible is the one book you wish you had read."—Sir Richard Branson, Chairman, Virgin Group
	The Trust Crisis in Healthcare: Causes, Consequences, and Cures by David A. Shore, Associate Dean, The Harvard School of Public Health (Oxford University Press, 2006).
	The Trust Prescription for Healthcare: Building Your Reputation with Consumers by David A. Shore, Associate Dean, The Harvard School of Public Health (Health Administration Press, a division of the American College of Health Executives, 2005).
	Spam Kings: The Real Story Behind the High-Rolling Hucksters Pushing Porn, Pills, and Penis Enlargements by Brian S. McWilliams, Wired.com (O'Reilly Associates, 2004). "It's a classic, in the spirit of Soul of a New Machine and The Cuckoo's Egg."—Seth Godin, author of Permission Marketing
	The Dream Society: The Coming Shift from Information to Imagination by Rolf Jensen (McGraw-Hill, 2001). Rolf Jensen is founder of DreamCompany, Copenhagen, Denmark. Translated into eight languages. "Stories have always been the key motivation in making a purchase, fixing a deal, and raising one's level of effectiveness in the world. We are seduced by stories, even more than by quality or price. Apple is the story of outlaw computing; FedEx is the story of promises kept. In the future, leaders will have to become storytellers first and managers second. Rolf Jensen is pointing the way to the future."—Harriet Rubin, author of The Princessa: Machiavelli for Women
	Business Process Improvement: The Breakthrough Strategy for Total Quality, Productivity and Competitiveness by H. James Harrington (McGraw-Hill, 1991).
	The Superman Complex: Achieving the Balance that Leads to True Success by Max Carey (Longstreet Press, 2001).
	Faster Company: Building the World's Nuttiest, Turn-on-a-Dime, Home-Grown, Billion-Dollar Business by Patrick C. Kelly, chairman and CEO, retired, PSS/World Medical, Inc., with John Case (John Wiley & Sons, 1998).
	The Folklore of Management, revised edition, by Clarence B. Randall with a new foreword by Ken Iverson, chairman of Nucor Steel, published as a "Wiley Management Classic" (John Wiley & Sons, 1997).
	The Fast Forward MBA in Hiring: Finding and Keeping the Best People, by Max Messmer (John Wiley & Sons, Inc., 1998), chairman & CEO of Robert Half International Inc.
	The Portable MBA, third edition, by Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, and Elizabeth Olmsted Teisberg of The Darden School, University of Virginia (John Wiley & Sons, Inc., 1997).
4th edition shown here
	Well Made in America: Lessons from Harley-Davidson on Being the Best, by Peter C. Reid, with an introduction by Malcolm Forbes (McGraw-Hill, 1991).
	Trigger Points: How to Make Decisions Three Times Faster, Innovate Smarter, and Beat Your Competition by Ten Percent, by Michael J. Kami (McGraw-Hill, 1988). Translated into eight languages.
	The Loyalty Link: How Loyal Employees Create Loyal Customers, by Dennis G. McCarthy (John Wiley & Sons, Inc., 1997). "The Loyalty Link compels all of us to reexamine our very basic business fundamentals.... We need this book to remind us that sometimes the latest management fads aren't always good for our health." —Jim Kouzes, coauthor The Leadership Challenge and chairman and CEO of the Tom Peters Group/Learning Systems.
	The Leader Within: An Empowering Path of Self-Discovery by Howard G. Haas (HarperCollins, 1994).
	Are You Communicating? You Can't Manage Without It by Donald Walton (McGraw-Hill, 1989).
	In the Era of Human Capital by Richard Crawford (HarperBusiness, 1992).
	The Information Edge: Measuring Profits from Office Automation Tools by N. Dean Meyer and Mary E. Boone (first edition, McGraw-Hill, 1987; second edition, NDMA Publishing, 1994).
	Management Workstations for Greater Productivity by Dimitris N. Chorafas (McGraw-Hill, 1985).
	Applying Expert Systems in Business by Dimitris N. Chorafas (McGraw-Hill, 1986).
	Managing Service as a Strategic Profit Center by Donald F. Blumberg (McGraw-Hill, 1991).
	The McGraw-Hill 36-Hour Management Course by Lester Bittel (McGraw-Hill, 1989).
	The Compensation Handbook: A State-of-the-Art Guide to Compensation Strategy and Design by Milton L. Rock and Lance A. Berger (McGraw-Hill, 1991).
	Strategy and Design by Milton L. Rock and Lance A. Berger (McGraw-Hill, 1991).
	Managing to Have Profits: The Art of Hitting Your Target Profit by Arnold Olenick (McGraw-Hill, 1989).
	Mastering Meetings: Discovering the Hidden Potential of Effective Business Meetings by The 3M Meeting Management Team with Jeannine Drew (McGraw-Hill, 1987; second edition, 1992).
	Investigating Corporate Fraud by Michael J. Comer (original edition by McGraw-Hill, 1985; 3rd edition by Gower Publishing Company, 1998).
	Appraising Machinery and Equipment by John Alico of the American Society of Appraisers (McGraw-Hill, 1988).
	Developing Leaders: The Ten Key Principles by John Eric Adair (McGraw-Hill, 1989).
	Bad Lies in Business: The Commonsense Guide to Detecting Deceit in Negotiations, Interviews, and Investigations by Michael J. Comer and Patrick Ardis (McGraw-Hill, 1988).
	Managing People at Work: A Manager's Guide to Behavior in Organizations by John W. Hunt (McGraw-Hill, 1988).
	Risk Management: Computers, Fraud, and Insurance by Patrick M. Ardis and Michael J. Comer (McGraw-Hill, 1988).
	101 Ways to Cut Your Business Insurance Costs Without Sacrificing Protection by William S. McIntyre IV and Jack P. Gibson (McGraw-Hill, 1987).
	Forty Years of Firsts: Recollections of a Dow Corning Pioneer by Earl Warrick (McGraw-Hill, 1990).
	Successful Supervision by James White (McGraw-Hill, 1988).
SALES AND MARKETING
	Over 50,000 sold, nine Weeks on the Los Angeles Times Bestseller List If You're Not Out Selling, You're Being Outsold by Michael St. Lawrence and Steve Johnson.
	SPIN Selling by Neil Rackham
	Major Account Sales Strategy by Neil Rackham.
	Managing Major Sales by Neil Rackham (HarperBusiness, 1990).
	Serving the Ageless Market: Strategies for Selling to the Fifty-Plus Market by David Wolfe (McGraw-Hill, 1990).
	Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever by Lois K. Geller (Adams Media, 2001).
	The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls that Mislead Even the Best Performers by Dick Canada (AMACOM, 2001). "A home run! Finally someone has answered the question 'How do I become a great rep.'"—Frank Pacetta, author of Don't Fire Them, Fire Them Up
	The McGraw-Hill 36-Hour Marketing Course by Jeffrey L. Seglin
	Electronic Marketing Manual: Integrating Electronic Media Into Your Marketing Campaign by Cecil C. Hoge (McGraw-Hill, 1993).
	Graphic Arts Encyclopedia, third edition, by George A. Stevenson (McGraw-Hill, 1990).
	Practical Advertising and Publicity: Effective Promotion of Products and Services to Industry and Commerce by Norman A. Hart (McGraw-Hill, 1989).
	Branding: A Key Marketing Tool by John M. Murphy (McGraw-Hill, 1987).
	Telephone Magic: How to Tap the Phone's Marketing Potential in Your Business by H. Skip Weitzen (McGraw-Hill, 1986).
	Advertising: What It Is and How to Do It, second edition, by Roderick White (McGraw-Hill, 1989). Now in a McGraw-Hill education edition (1999).
FINANCE AND INVESTMENTS
	Graham and Dodd's Security Analysis, fifth edition, by Sidney Cottle, Roger F. Murray, Frank E. Block (McGraw-Hill, 1988).
	The Analysis and Use of Financial Statements by Gerald I. White, et al. (John Wiley & Sons, Inc., 1993; 1st edition, 1993).
3rd edition shown here
	Investing Markets: Gaining the Performance Advantage by Roger G. Ibbotson and Gary P. Brinson (McGraw-Hill, 1987; revised as Global Investing).
	Power and Accountability by Robert A. G. Monks and Nell Minow (HarperBusiness,1991). "A provocative answer to anyone alarmed by Barbarians at the Gate."
	The Gold Ring: Jim Fisk, Jay Gould, and Black Friday, 1869 by Kenneth D. Ackerman (HarperBusiness, 1990; Carroll & Graf edition, 2005). "Should bring some historical perspective to recent Wall Street Scandals. ..."—Legal Times
	Looking Forward: The Next Forty Years by John Templeton (HarperBusiness, 1993; 1998 edition by Temple Foundation Press).
	Active Asset Allocation: Gaining Advantage In a Highly Efficient Stock Market by Walter R. Good, Roy W. Hermansen, Jack P. Meyer (McGraw-Hill, 1993). Walter R. Good is past president of the FAF, and Jack R. Meyer is founder of Convexity Capital Management.
	The Handbook of Financial Engineering: New Financial Product Innovations, Applications, and Analyses by Clifford W. Smith, Jr. and Charles W. Smithson (HarperBusiness, formerly Ballenger Publishing Company, 1990).
	Managing Pension Assets: Pension Finance and Corporate Financial Goals by Walter R. Good and Douglas Love (McGraw-Hill 1989).
	Corporate Restructuring: A Guide to Creating the Premium-Valued Company by Milton L. Rock (McGraw-Hill, 1989).
	The Vulture Investors: The Winners and Losers of the Great American Bankruptcy Feeding Frenzy by Hilary Rosenberg (HarperBusiness, 1993; revised and updated edition by John Wiley & Sons, 2000).
Revised and updated edition shown here
	Margin of Safety: Risk-Averse Value Investing Strategies for the Thoughtful Investor by Seth A. Klarman (HarperBusiness, 1991).
	The Mutual Fund Wealth Builder: A Mutual Fund Strategy That Won't Let You Down No Matter What the Market Is Doing by Michael D. Hirsch (HarperBusiness, 1991; reprint edition, 1992).
	The MERC: The Emergence of a Global Financial Powerhouse by Leo Melamed and Robert A. Tamarkin (HarperBusiness, 1991).
	The New Owners: The Mass Emergence of Employee Ownership and What It Meant to American Business by Joseph R. Blasi (HarperBusiness, 1991), America's leading commentator on employee ownership, who appears regularly in national broadcast and print media.
	Investing for Good by Peter Kinder, Steve Lydenberg, and Amy L. Domini (HarperBusiness, 1993).
	Eminent Contrarians by Steven L. Mintz (HarperBusiness, 1991). Later published as Five Eminent Contrarians: Careers, Perspectives, and Investment Tactics (Fraser Publishing, 1994).
	Wealth: An Owner's Manual: A Sensible, Steady, Sure Course to Becoming and Staying Rich by Michael Stolper with Everett Mattlin (HarperBusiness, 1993).
	When Stocks Crash Nicely: The Finer Art of Short Selling by Kathryn F. Staley (HarperBusiness, 1991). "The complete guide to selling common stocks before you even own them."—James Grant, editor, Grant's Interest Rate Observer
	Thinking Finance: Everything Managers Need to Know About Finance and Accounting by Joel G. Siegel and Jae K. Shim (HarperBusiness, 1990).
	Personal Financial Planning and Investment Pocket Guide by Joel Siegel and J. K. Shim (McGraw-Hill, 1989).
	Reshaping the Equity Markets: A Guide for the 1990s by Robert A. Schwartz (HarperBusiness, 1991).
	The Atlas of Economic Indicators: A Visual Guide to Market Forces and the Federal Reserve by W. Stansbury Carnes and Stephen D. Slifer (HarperBusiness, 1991; Collins reprint edition, 1992).
	Cashing Out: The Entrepreneur's Guide to Going Public by James B. Arkebauer with Ronald M. Schultz (HarperBusiness, 1991).
	Cycles of Profit: How to See Beyond Short-Term Stock Market Volatility to Predictable Trends and Major-Market Opportunities by Jake Bernstein (HarperBusiness, 1991; HarlerCollins reprint edition, 1992).
	Investing in Bankruptcies and Turnarounds: Spotting Investment Values in Distressed Businesses by Sumner N. Levine (HarperBusiness, 1991).
	Global Investing: A Handbook for Sophisticated Investors by Sumner N. Levine (HarperBusiness, 1992).
	Beyond the Deal: Optimizing Merger and Acquisition Value by Peter J. Clark (HarperBusiness, 1990).
	Encyclopedia of Investment Taxation and Year-Round Planning Guide by Kenneth J. Soderman (HarperBusiness, 1991).
	The Secret Money Market: Inside the Dark World of Tax Evasion, Financial Fraud, Insider Trading, Money Laundering, and Capital Flight by Ingo Walter (HarperBusiness, 1990; HarperCollins reprint edition, 1991). "A worthy Baedeker to the dark side of finance."—Institutional Investor
	A State of Risk: Will Government-Sponsored Enterprises Be the Next Financial Crisis? by Thomas H. Stanton (HarperCollins, 1991). "Tom Stanton makes a thoughtful and convincing case that America is balancing its books on a high wire."—Robert Reich, former Secretary of Labor
	The Troubled Money Business: The Death of an Old Order and the Rise of a New Order by Richard D. Crawford and William W. Sihler (HarperBusiness, 1992).
	A New Science of Stock Market Investing: How to Predict Stock Price Movements Consistently and Profitably, by Gerald H. Rosen (Ballenger Publishing Company/HarperBusiness, 1990).
	Investment Securities Program Guide Using the HP-12C by Scott Bauman, Jaroslaw Komarynsky, and John Sisak Goytre (McGraw-Hill, 1986).
	The Life Insurance Buyer's Guide by William D. Brownlie with Jeffrey L. Seglin (McGraw-Hill, 1989).
	The Middle Market Leveraged Financing Directory and Source Book by A. David Silver (Ballenger Publishing Company/HarperBusiness, 1990).
	The Middle Market Business Acquisition Directory and Source Book by A. David Silver (HarperBusiness, 1990).
	The Bankruptcy, Workout, and Turnaround Market Directory and Source Book by A. David Silver (HarperBusiness, 1991).
	Low-Risk, High-Performance Investing with Convertible Bonds: Profit-Making Strategies for Identifying and Trading Convertible Securities, by Jeffrey J. Pritchard (Ballenger Publishing Company/HarperBusiness, 1989).
	Derivative Financial Products by Susan Ross Marki of Citicorp North America (HarperCollins, 1991).
	The Power of Financial Innovation: Successful Corporate Solutions to Managing Interest Rate, Foreign Exchange Rate, and Commodity Exposures on a Worldwide Basis by John Geanuracos and Bill Millar (HarperBusiness, 1991).
	Global Treasury Management: Key Strategies for Bottom-Line Results in Today's Global Financial Markets by Bill Millar (HarperBusiness, 1991).
	Cross-Border Cash Management: How Top Companies Structure International Transactions for Maximum Value by Louis J. Celi and Barry Rutizer of Business International Corporation (HarperBusiness, 1991).
	Cash, Cash, Cash: The Three Principles of Business Success and Survival by Leslie N. Masonson (Ballenger Publishing Company/HarperBusiness, 1990).
	Investment Banking: The Art and Science of High-Stakes Dealmaking by Robert L. Kuhn (HarperBusiness, 1989; Longman Higher Education reprint edition, 1992).
	The Book of Interest and Money: A Compendium of Everything You'll Ever Need to Calculate Yields, Rates of Interest, and Rates of Return on Investments, Loans, Mortgages, and Insurance Policies by Thomas M. Carrington (Ballenger Publishing Company/HarperBusiness, 1990).
	The Handbook of Capital Investing: Analyses and Strategies for Investment in Capital Assets by Anthony Herbst (HarperBusiness, 1990).
REAL ESTATE
	How to Find Hidden Real Estate Bargains by Robert Irwin (McGraw-Hill, 1986; now in its second edition, 2002).
Second edition shown here
	Making Mortgages Work For You by Robert Irwin (McGraw-Hill, 1988).
	Tips and Traps When Buying a Home by Robert Irwin (McGraw-Hill, 1990). Now in its third edition, 2003.
	Tips and Traps When Selling A Home (McGraw-Hill, 1990). Now in its third edition, 2003.
	Computerizing Your Real Estate Office by Robert Irwin (McGraw-Hill, 1985).
	How to Make Money in Real Estate Without Tax Shelters by Robert Irwin (McGraw-Hill, 1987).
	Handbook of Property Management by Robert Irwin (McGraw-Hill, 1986).
	Corporate Real Estate Handbook by Robert A. Silverman/National Association of Corporate Real Estate Executives NACORE (McGraw-Hill, 1987).
	Financing Income-Producing Property by Stevenson/Mortgage Bankers Association of America (McGraw-Hill, 1988).
	How to Find and Manage Profitable Properties: Real Estate Investment Opportunities After Tax Reform by Robert Irwin (McGraw-Hill, 1988).
ACCOUNTING
	The Datapro/McGraw-Hill Guide to Microcomputer Accounting Software by Datapro Research Group (McGraw-Hill, 1985).
	How To Represent Yourself Before the IRS by Bryan E. Gates (McGraw-Hill, 1984).
	Avoiding Microcomputer Headaches: How to Control the Acquisition, Use, and Security Risks of Microcomputers by Robert A. Nadel (McGraw-Hill, 1987).
SMALL BUSINESS/ENTREPRENEURIAL
	Creating the Successful Business Plan for New Ventures by La Rue Tone Hosmer and Roger Guiles (McGraw-Hill, 1985).
	How to Leave Your Job and Buy A Business of Your Own by Pete Peterson (McGraw-Hill, 1989).
	How to Sell Your Business: For More Money, in Less Time, with Fewer Problems by Pete Peterson
	Financing Your Small Business by Jeffrey L. Seglin (McGraw-Hill, 1990).

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MANAGEMENT AND GENERAL BUSINESS

SALES AND MARKETING

FINANCE AND INVESTMENTS

REAL ESTATE

ACCOUNTING

SMALL BUSINESS/ENTREPRENEURIAL